Those who want to get successful leads, Twitter can be the place for them. It is possible to get the leads without spending too much of money on this platform through ads. Here are few important steps that can be useful to get qualified leads. Twitter ads campaign is one of the best options available to get the best leads without spending too much money on this platform. There are different ways available to get best leads in Twitter, but this method can be helpful even for those who are new to this platform.
1. Create a tracking for conversion- This is a very important step to get the proper leads which many people miss it. In Twitter, the users will be able to create JavaScript tags which are completely different from other social media platform where they use universal tag.
2. Twitter ad campaign- The users can select the best and suitable campaign related to their marketing objectives. There are 6 campaigns available for the people and each of them can be selected with different payment options. While setting up an auction, make sure to set your bids in a right manner. You must be ready to spend the amount to make the ads easily visible to everyone.
3. Target Twitter ads- Targeting the Twitter users are of different types such as language, location and gender. You can also see the advanced options to target the Twitter users such as keywords which is used to look for particular users with similar interests.
4. Creating ads without using lead generation cards in Twitter- Twitter usually suggests using the lead generation card to create the ads, but it is not recommended when you generally use it. There are also customizable buttons in these cards that can be used to like similar to ad. Most of the people in Twitter don’t like to see the ads, so there are very less chances to click on them. Instead of just creating a ad like this, try to attach an image that looks attractive which will help to make the users click on the ads.
5. Set manual bids- This is the best option for lead generation and make sure not to set automatic bidding as you must spend more money on this. You can see different ways to place your ad and all these are available for small fee. While using the automatic bidding you must promote the ad with some additional efforts and by doing manual bidding it is possible to achieve more.
6. Report and repeat- Once your Twitter ads are placed in the right, it is time to get the information about it. Just check your campaign to look the leads generated which can be really cost-effective when compared to similar marketing places. Keep a track about your campaign and try to remove the one that is not working properly. Continue with those which provide the perfect result and repeat it again.